The Lost in the Mall Technique: Valid or corrupt research?
"Do you swear to tell the truth, the whole truth, or whatever it is that you think you remember?"- Elizabeth Loftus. Background on the study Professor Elizabeth Loftus is the woman at the very front line of research into false memories and the now coined 'misinformation effect'. Hundreds of studies, from small to large, have been conducted by Loftus herself and her students. She believes that memory involves interpreting what is seen or heard then reconstructing these subjective interpretations when required. It is also said that post-event information can distort or bias a memory- in this study it is the introduction of completely new post-event information in order to attempt to not only distort a memory, but rather create a memory. As a cognitive psychology assignment, Loftus‘ student, Jim Coan, first